Mortgage company turns the Rams losses into a gain for local charities


luechtefeldO’FALLON – For most who watched the St. Louis Rams become the Los Angeles Rams this past offseason, the move marked what appeared to be the penultimate end to the city’s interest in the flailing franchise.

But for one O’Fallon mortgage company, watching the Rams continue to lose turned into an opportunity to do some good.

The Luechtefeld Mortgage Team turned what has been a disappointing fall for St. Louis football fans into the perfect blend of spiteful fun and charitable contribution by pledging a donation of $500 to the charity mentioned most frequently on its weekly Facebook post.

So far, the team has donated over $1,000, stemming from Rams losses to San Francisco and Buffalo respectively.

“We are definitely rooting against the Rams,” Ryan Luechtefeld said. “I know a lot of people started doing that towards the end of their time in St. Louis, and I guess we are joining that now.”

The promotion is part of a celebration of 50 years for the Delmar Financial Group.

The 49ers dominating win in Week One provided the first opportunity for good will, as the Luechtefeld Team donated to the Cystic Fibrosis Foundation in their quest to find a cure to the genetic lung disease.

The Rams followed that loss with three straight wins over Seattle, Arizona, and Tampa Bay, but the win streak did not mean a lack of giving. The group donated $250, $10 for each mention on Facebook, to the John Wilt Foundation. John Wilt was a 1996 graduate of O’Fallon Township High School who was killed in May of 2002 after a training accident in Pensacola, Florida. The Foundation supports the USO as well as a yearly $1,500 scholarship to a graduating OTHS senior.

This past Sunday’s loss against Buffalo resulted in a $500 donation to Backstoppers.

“We wanted to make sure we still did some good despite the Rams winning,” said Luechtefeld.

To enter the name of a charity into the contest, mention it on The Luechtefeld Mortgage Team Facebook page under their weekly post. The charitable organization with the most mentions at the end of the week before a Rams loss will receive a check for $500.

The Rams play the Detroit Lions this week.