By Nick Miller
I’d like to discuss a few changes we are making here at the Weekly, particularly to our website.
As many of you know, we are a small operation with only three employees, a few freelance writers, and the occasional intern or two. The operation isn’t huge, but it does the best it can with the resources it has. Many times I feel like we are playing at a much higher level than such a small group would be expected to.
With that said, we started uploading our stories to our website last year around July as a way to spread our work farther and, hopefully, gain more readers and subscribers. However, what we have learned, and should have figured from the start, is that when people are given something for free they tend to not pay for it as well.
Starting today, there will be no more free news on OFallonWeekly.com. While some may argue that digital is the future and that we need to post news to our site, I argue that the work of my team has value and they deserve to be compensated for their efforts. My people can’t survive on gratitude alone and so I rely on the subscribers and advertisers to make up my budget and keep the doors open.
With this change, you will see an increase in E-Blasts to convey breaking and urgent news. So if you haven’t signed up for our E-Blasts, visit OFallonWeekly.com and sign up. They will continue to be free, however we are tweaking the content within those as well.
Please don’t misunderstand this change as the Weekly burying its head in the sand and abandoning digital. The simple fact is that we have done a lot of research and studying and determined that while the news can, and eventually will, move online, we will have an even harder time making the needed money to operate when based online. This makes revenue from print that much more important right now as we plan, develop, and roll out what the Weekly will be one, three, or five years from now.
So if you value local journalism and news, support the Weekly with a subscription. Urge a local business to promote themselves through advertisements. We can only continue with your support and assistance.