Two Cents Worth – You’ve got a second and a half. Make them count.

Two Cents Column

Two Cents Column

I’m always on the lookout for things happening around town. I am looking to not only include local events in our calendar on page two, but also my own to cover them for the paper. So what I’m about to say is not meant as a criticism, but rather helpful advice to guarantee that more people like me will attend your event.

I see a lot of signs along the roadside advertising events. However, on those signs are a lot of common problems that guarantee I won’t ever set foot in your venue. When I’m driving by, I have about a second and a half to glance at your sign and get the relevant information. Unfortunately, too many signs are designed poorly and are so busy that I’d have to actually stop the car and concentrate on them in order to read them.

My advice is really easy… make your signs as easy as possible. While that great logo may look fantastic on paper, imagine what it’ll look like at three feet tall as your driving by at 45 miles per hour. Simple big block letters are always the best option.

Regarding a background, just don’t. Get a plain white sign and color letters. Something that will pop well when headlights hit it at night. No need to get fancy.

You won’t be able to get everything on the sign, so get the basics and offer   a way for them to read more, such as a website. If you try and cram too much onto a sign you won’t have much room.

Finally, consider other methods of getting the word out. For example, my aforementioned calendar page. Having an event? Drop me an email at and I’ll be sure to include it.

I want to come to your event. Don’t let a poorly designed sign keep me from doing so.

On a totally different topic, we continue to make changes at the O’Fallon Weekly. We’re determining what areas we have a need and how to address those needs. Over the past few weeks weve taken some behind the scenes steps to fix areas we needed to deal with. I’ll elaborate on all of that another day, but needless to say I’m feeling really good about where things stand with the paper right now.

Finally, as the summer begins to wind down, my summer interns will be heading off to school soon. However, the workload doesn’t decrease. Do you have a college student that needs an internship to graduate? If so, let them come work for us.